When Ads Work: New Proof That Advertising Triggers Sales by John Philip Jones


When Ads Work: New Proof That Advertising Triggers Sales by John Philip Jones

Download When Ads Work: New Proof That Advertising Triggers Sales ebook by John Philip Jones

Type: pdf, ePub, zip, txt
Publisher: Jossey-Bass
Released: April 15, 1995
Page Count: 240
Language: English
ISBN-10: 0029166624
ISBN-13: 978-0029166628

Download link: When Ads Work: New Proof That Advertising Triggers Sales

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Description

From the Back CoverFor generations advertisers, acting on little more than faith, have spent enormous sums of money without ever knowing if their ads led to a single purchase of the touted product. But recetly, employing new technology, the A.C. Nielsen... read more ...











 
 
 
 
 
 



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