Global Marketing Management by Masaaki (Mike) Kotabe


Global Marketing Management by Masaaki (Mike) Kotabe

Download Global Marketing Management ebook by Masaaki (Mike) Kotabe

Type: pdf, ePub, zip, txt
Publisher: Wiley
Released: September 27, 2000
Page Count: 780
Language: English
ISBN-10: 0471372897
ISBN-13: 978-0471372899

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From the PublisherThis book will help prepare readers for the 21st Century by becoming effective managers overseeing global marketing activities in an increasingly competitive environment. It is the first book to offer a truly global, as opposed to multinational,... read more ...











 
 
 
 
 
 



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